![]() Isaacian has posted about roughly 50 partnerships. A scroll through his thread shows, among other things: A gaming console, pair of shoes, hotel, house, insurance commercial, a candle, rugs, nail polish, roller blades, a toy car, a lunchbox, dog apparel, a toothbrush and several other items emblazoned with the Barbie logo, awash in hot pink. In June, brand strategist Moshe Isaacian started keeping track of the official partnerships on Twitter. ![]() The film had been generating hype for months, thanks to a star-studded cast, beloved director, dazzling aesthetic – and a seemingly endless array of Barbie-themed merchandise. But even before the numbers came in, “Barbie” was a merchandising hit. During its first few days in theaters, “Barbie” raked in $337 million globally in the box office, the largest opening weekend of 2023 so far.
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